So when I start livestreaming, they will jump in and check out what's new, meanwhile, the system will recommend my livestreaming to these clients' friends.
"The majority of my contacts are existing clients. Lily, a womenswear seller, told PingWest that she thinks doing live commerce on WeChat is a smart way to retain relationships with existing clients while also reaching out to new ones. Today, although it has not accumulated sufficient content and enough dedicated users, WeChat Channels, as the only survival, is carrying Tencent's ambitions and hastily started the commercialization process. On the other side, WeChat Channels is constantly iterating livestreaming functions, enriching service tools, and bringing convenience to merchants.įollowing the live shopping event in November, WeChat Channels announced that it will launch another week-long shopping event on January 6, and promised to introduce seller-friendly policies.ĭifferent from Douyin and Kuaishou, WeChat Channels calls itself a decentralized platform, because the distribution of traffic mainly depends on the browsing, like, and favorite behaviors of users' WeChat contacts, supplemented by algorithmic recommendations.Īnd this is where WeChat Channels believes it can differentiate itself in the live commerce sector, because content distributed based on social connections is more likely to build trust among users and result in efficient conversions for businesses. By continuously providing various traffic and policy support, it empowers WeChat Channels to reach 500 million DAUs after two years of development. Since 2021, WeChat has been making WeChat Channels more visible within the social app.
Prior to this, the giant has launched multiple short video products, including Weishi, Yintu (音兔), Sukan Video (速看视频), and Yoo Video, with the aim of breaking into the short video and livestreaming field, but none of them succeeded. Nonetheless, the live concert's bonanza has given Tencent hope, as it has been testing the waters in the sector of livestreaming and short video but failed to stir up any splashes before. It's even more challenging for WeChat Channels to avoid the similar dilemma faced by Kuaishou, since the less-than-two-year-old product is far inferior to its major rivals in terms of content richness, and the stagnant growth of Chinese Internet users will make acquiring new users more difficult. But it didn't last long, and the DAU of the platform entered a downward trend afterwards. In the Spring Festival of 2021, Jay Chou, the musician with unparalleled fame in the Chinese community, host a live concert on Kuaishou, sending the platform's DAU almost to its record high. This kind of sensation is likely to catch the attention of the public in a short period of time and boost the growth of the user base, but the user retention rate may not be optimistic. On that day, the legendary Irish pop band has brought nearly 28 million views and an astonishing 160 million likes, in the meantime, reposts about the livestreaming flooded into many users' WeChat moment pages. It wasn't until Westlife's live concert on the platform on December 17th that more people became aware of the presence of WeChat Channels. Officially launched in early 2020, WeChat Channels has always relied on WeChat, which holds over 100 million daily active users (DAU), to draw traffic, but its performance hasn't made any headlines.
Tencent wechat 450m daus maus china full#
WeChat has already provided a full range of e-commerce services despite being a latecomer to live shopping.ĭespite the fact that Alibaba's marketplace Taobao, as well as short video platforms Douyin and Kuaishou, have dominated China's overcrowded live commerce sector, Tencent still expects to count on WeChat Channels to give it a try. Posted on Decem3:07 pm Editor : Wang Boyuan Tencent finally made it into China's crowded live commerce race Tencent finally made it into China's crowded live commerce race - PingWest English 中文Ĭlose Tencent WeChat Live Commerce Douyin Kuaishou Livestreaming
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